* Deliver sales targets across Foodservice and Retail Channel.
* Lead the Foodservice agenda, developing new accounts and building strong partnerships.
* Develop and execute trade marketing plans that drive visibility, distribution, and Consumer engagement.
* Negotiate and influence at senior levels to expand market share and secure commercial agreements.
* Ensure execution excellence with distributors and customers — pricing, availability, visibility, and activation.
* Track and analyze market data, competitor moves, and performance KPIs to feed into strategy.
* Inspire and collaborate with cross-functional teams to align sales, marketing, and supply chain behind growth.
Requirements
* 7–10 years of experience in FMCG sales; beverage industry background strongly preferred.
* Proven success in Foodservice and Trade Marketing.
* Full proficiency in English (spoken & written).
* Bachelor’s degree (minimum) in Business, Marketing, or related field.
* Based in Cairo, with the ability to travel when required.